Pricing notes
What a Semrush seat costs
A Semrush seat is a research subscription. The pricing page checked on 5 November 2026 showed one SEO plan and three SEO + AI Search plans. One user is included. Lexicon SEO does not sell that research. The Lexicon table below is the live audit catalog, so you can see what a similar monthly amount buys.
Prices checked 5 November 2026. They exclude tax. Confirm them on Semrush’s site before you buy. Lexicon SEO is not affiliated with Semrush.
Prices on the Semrush pricing page
| Plan | Monthly | Billed annually | What the card said |
|---|---|---|---|
| Free | $0 | $0 | For trying the platform. No card required. |
| SEO | $139 | $117.33/mo | For freelancers and small businesses. SEO tools, without the AI Search bundle. |
| Starter, SEO + AI Search | $199 | $165.17/mo | For small teams and agencies. The card mentions AI visibility reports and custom prompts. |
| Pro+, SEO + AI Search | $299 | $248.17/mo | For growing teams. The card mentions AI-ready site audit and more than one market. |
| Advanced, SEO + AI Search | Custom | Custom | Request a demo. The card says it adds API access, automation, and 40 or more websites to monitor. |
The page also said annual billing saves up to 17%. Semrush’s SEO Toolkit knowledge base still lists three toolkit tiers at $139.95, $249.95, and $499.95 a month. Those were not the card prices on the pricing page we checked. Confirm which product is in the cart.
What the seat does not include
- A second login. The user guide says every plan includes one user. View-only sharing of a project can be free. A guest who needs to edit, and does not have their own subscription, has to be added as a paid user.
- Extra users are priced by toolkit. On Semrush One (Starter, Pro+, Advanced) the guide lists $45, $80, and $100 a month for the SEO access. AI Visibility for that extra user is another $99 a month, and that $99 covers Brand Performance for one domain. SEO Toolkit tiers named Pro, Guru, and Business are $45, $80, and $100. Traffic & Market is $289 per user on top of the seat fee.
- A fix list written for a non-specialist. Site audit is included in the suite. Turning the findings into an ordered set of changes is still your work.
- A published price for Advanced. That card was “Custom” on the day we checked.
What similar money buys on Lexicon SEO
These are audit allowances, not keyword or backlink seats. There is no $139 or $299 Lexicon plan. Extra audits are not on sale yet, so the monthly allowance is the stop.
| Semrush plan | Monthly | Nearest published Lexicon plan |
|---|---|---|
| SEO | $139 | Professional is $79/mo for 75 audits a month, up to 500 pages each. Business is $199/mo, which is more than $139. |
| Starter | $199 | Business is $199/mo for 250 audits a month, up to 2,000 pages each. Same monthly list price, different product. |
| Pro+ | $299 | No published Lexicon plan at $299. Business is $199/mo. Enterprise is custom. |
| Advanced | Custom | Enterprise is custom. There is no public Lexicon dollar amount for it. |
Lexicon SEO plans
| Plan | Monthly | Annual | Audits / month | Pages / audit |
|---|---|---|---|---|
| Free | $0/mo | $0/yr | 1 | 50 |
| Starter | $29/mo | $290/yr | 20 | 100 |
| Professional | $79/mo | $790/yr | 75 | 500 |
| Business | $199/mo | $1,990/yr | 250 | 2,000 |
| Enterprise | Custom | Custom | Custom | Custom |
There is no credit wallet. Extra audits are not on sale yet. Automatic weekly monitoring is not live. Paid checkout is in Stripe test mode during early access, so a test subscription is not a real charge. Full prices and the billing toggle are on the pricing page.
Read the Semrush alternatives for the other options, or the Ahrefs pricing notes for that seat. Free checkers are on the tools page.
Run the audit the $0 plan includes
One public URL. Up to 50 pages on the free plan. No card. The checkers on the tools page look at one page, or at robots.txt and the sitemaps it names.
Sources
Checked 5 November 2026.